Marketing Studio

Marketing Studio

Build and nurture relationships with your readers through the built-in email marketing platform — campaigns, automations, forms, and unlimited contacts.

What is Marketing Studio?

The Marketing Studio is a complete, built-in email marketing platform. Create campaigns, build automations, add signup forms, and organize subscribers with lists, tags, and segments — with unlimited contacts. You connect your own SMTP provider (Amazon SES, Resend, Postmark, or any SMTP service) for delivery, so you pay only for what you send.

Tip

Your email list is often called your most valuable asset as an author. It is the only direct line to your readers that you fully own.

Features

Email Campaigns
Create and send newsletters to your subscribers
Contacts & Lists
Manage your subscriber database
Tags & Segmentation
Organize your audience for targeted emails
FluentCRM (Legacy)
For accounts still using a FluentCRM connection

Privacy-First Email Marketing

Marketing Studio works differently than most email marketing tools:

  • Unlimited contacts — No per-subscriber pricing tiers, ever
  • You own your sending — Email delivers through your own SMTP provider, so you pay only per send
  • You own your subscriber list — Export your contacts anytime
  • No third-party ESP required — No separate MailerLite, Mailchimp, or Kit subscription needed

Bring your own SMTP

The built-in platform handles campaigns, automations, forms, lists, and tracking. For delivery, connect your own SMTP provider — Amazon SES, Resend, Postmark, or any SMTP service. Accounts that connected FluentCRM before the built-in platform launched can keep using that legacy connection.

What You Can Do

Create Email Campaigns

Design and send professional emails to your subscribers:

  • Use the visual email builder with drag-and-drop blocks
  • Add images from your GitHub repository or Google Drive
  • Preview how emails look on different devices
  • Schedule emails for the perfect send time
  • Track open rates and click rates

Manage Your Contacts

Keep your subscriber list organized and up-to-date:

  • View all your contacts in one place — with no contact limits
  • Add new contacts manually or import in bulk
  • Update contact information and preferences
  • Handle unsubscribes and bounces

Segment Your Audience

Send the right message to the right readers:

  • Create tags based on reader behavior
  • Build lists for different genres or series
  • Segment by purchase history from Sales Studio
  • Target specific groups with relevant content

Getting Started

  1. Set up email sending — Connect your SMTP provider in Settings (or see FluentCRM (Legacy) if your account still uses that connection)
  2. Review your contacts — Make sure your list synced correctly
  3. Set up your tags — Create a tagging system for segmentation
  4. Create your first campaign — Design and send an email

Integration with Other Studios

Marketing Studio connects with your other studios:

  • Link campaigns to books from Project Studio
  • Trigger emails based on purchases from Sales Studio
  • Use pen name branding from Project Studio

Email Marketing Best Practices

A few tips for successful author email marketing:

  • Be consistent — Send on a regular schedule so readers know when to expect you
  • Provide value — Every email should give readers something (updates, content, exclusive previews)
  • Be personal — Write like you are talking to a friend, not broadcasting
  • Test and learn — Try different subject lines and content to see what works
  • Respect unsubscribes — Make it easy to leave (they were not your readers anyway)