Sales Studio
Sell directly to readers, track your royalties across platforms, and grow your author income. Keep up to 90% of every sale.
What is Sales Studio?
The Sales Studio helps you sell books and track your income. Its flagship feature is Direct2Readers integration, which lets you sell directly to readers and keep up to 90% of every sale.
Tip
When you sell through Amazon, you keep 35-70% of the sale price. When you sell direct through Direct2Readers, you keep up to 90%. That is a big difference on every book sold!
Features
Why Sell Direct?
Selling directly to readers has several advantages:
Higher Royalties
Compare what you keep from a $4.99 ebook:
| Platform | Your Share | You Keep |
|---|---|---|
| Amazon (35%) | $1.75 | 35% |
| Amazon (70%) | $3.49 | 70% |
| Direct2Readers | $4.49 | 90% |
Customer Data
When you sell on Amazon, you do not get customer email addresses. When you sell direct, you build your email list with every sale.
Pricing Freedom
No platform restrictions on pricing. Run sales, bundles, and promotions whenever you want. Set prices that work for your business.
Instant Delivery
Books are delivered instantly through BookFunnel. Readers get their purchase immediately, and delivery is handled automatically.
Note
Direct sales complement retailer sales — you do not have to choose one or the other. Many authors sell both wide on retailers and direct to their most engaged fans.
Getting Started
- Set up Direct2Readers — Connect your account with one click
- Add your products — Upload your ebooks and audiobooks
- Set your prices — Configure pricing for each format
- Share your store link — Start directing readers to your storefront
How Direct Sales Work
Here is what happens when a reader buys from your store:
- Reader visits your Direct2Readers storefront (unique link for your store)
- Reader purchases your book using credit card, PayPal, or other methods
- Payment is processed securely by Stripe
- Book is delivered instantly via BookFunnel
- Reader data syncs to your Marketing Studio for follow-up emails
- Revenue appears in your Sales Studio analytics
No Technical Setup
Direct2Readers handles all the technical complexity — payment processing, delivery, tax collection, and more. You just add your books and share your store link.
Tracking Sales Across Platforms
Sales Studio is not just for direct sales. You can also:
- Track royalties from Amazon, Kobo, Apple, and other retailers
- Record audiobook income from Audible and Findaway
- Log print sales from Amazon Print or IngramSpark
- Track expenses to calculate true profit
Vendor Management
Keep track of the people and services you pay:
- Editors and developmental editors
- Cover designers
- Formatters
- Advertising services
- Any other business expenses
This helps you see the true profitability of each book and make better business decisions.