Signup Form Questions
Ask readers more than their email address, keep every answer, and save answers to your contacts.
Every answer is kept
Each time a reader sends your form, StorytellerOS keeps their answer to every question with that submission, even questions that don't save to a contact. Nothing a reader types is thrown away.
Save answers to your contacts
To see an answer on the reader's contact, and use it in segments and emails, the question needs to save to a custom contact field on the same pen name.
- Create the field first in Email Studio → Fields.
- Open your form and click the field's name under Fields to add it as a question.
- Each question shows where its answers go: the contact field's name, or Kept with each submission.
Tip
If you build a form with an AI assistant or the API, give the question the same key as the custom field's slug, and StorytellerOS links them when the form is saved. Your assistant will tell you which questions it linked.
Answers you already collected
If a question was collecting answers before it saved to a contact field, the form page lists it under Answers not on contacts yet. Pick a custom field and click Save to contacts.
- Each reader's most recent answer is used.
- Contacts that already have a value in that field keep it. Nothing is overwritten.
- From then on, new answers to that question save to the field too.
Note
Contact fields belong to your whole account, so two pen names with a field of the same name share the value on a contact who signed up for both.