Email Studio

Reader Subscription Choices

Let readers pick which of your lists they want from the page they reach through the unsubscribe link, instead of leaving you altogether.

How it works

Every email you send has an unsubscribe link. When a reader opens it, they see a Manage your subscription page. If you've chosen to share any of the pen name's lists with readers, the page lists the ones that reader is on, each with a checkbox. The reader can untick a list to stop getting it and keep everything else, or tick it again later to come back. Below the lists there's still a button to unsubscribe from everything from that pen name.

This suits a press or imprint that runs one newsletter audience with a list for each author or interest: readers keep the authors they love and drop the rest.

Share a list with readers

  1. Go to Email Studio → Lists.
  2. Create a list, or click Edit on one you have.
  3. Turn on Readers can choose this list.
  4. Save.

Readers see the list's name and description, so give it a reader-friendly name ("New releases from Jane Doe" rather than "JD-import-2024"). Lists you don't share never appear on the page, and a reader only ever sees lists they're on or have left.

Note

The page shows the lists of the pen name the email came from, plus any lists that aren't tied to a pen name.

What happens when a reader leaves a list

  • They come off that list straight away and stop getting campaigns sent to it, including one that's already going out.
  • Any automation that started because they joined that list stops for them.
  • They stay off it: an import, a signup form, an automation step or someone on your team adding them won't put them back. Only the reader can rejoin, from the same page.
  • They stay subscribed to the pen name and still get emails sent to your other lists or tags.

The unsubscribe link already opens this page. If you'd also like a link that says "Manage your subscription", use the merge tag{{manage_subscription_url}} as a link address. It opens the same page. Newsletters imported from Mailchimp (*|UPDATE_PROFILE|*) or MailerLite ({$preferences}) are converted to it automatically.

Tip

If you've set up a custom link domain for the pen name, the page opens on your own domain, like your other email links.