Ads Studio
Plan and manage connected ad campaigns, then compare network-attributed results with your retailer sales data.
What is Ads Studio?
Ads Studio brings campaign planning, creative, audiences, spend, and results into one workspace. It supports Amazon Ads reporting alongside connected social and search ad networks, with per-pen-name and per-title views where the underlying data can be reconciled.
Tip
Retailer analytics is included with your account and feeds the same normalized sales records used by Sales Studio. Network-attributed results and overall retailer sales remain separate when their attribution scopes do not match.
Features
Campaign Groups — the home page
The Ads Studio home page shows your campaign groups: human labels like "Curses launch Aug 26" that roll every ad they contain — across every network — into one card. Each card shows spend, book revenue, ROAS, clicks, cost per click, and budget, with a clear verdict pill:
- Winning / Watch / Losing — measured against the target you set when creating the campaign, or against break-even on your actual royalties when you did not set one. The pill always says which rule it used.
- Too early — a group younger than seven days shows no verdict; launch spend always looks bad before sales data catches up.
- No data — no mapped books or no sales rows yet. Map books to the group's campaigns to unlock ROAS.
A per-platform strip under each card shows where the money works. Per-platform ROAS appears only when a platform's books are advertised nowhere else in the group — when two platforms push the same book, sales data cannot honestly say which one sold it, so those platforms show real cost metrics instead of an invented split.
Campaigns not yet in a group collect in the Ungrouped bucket at the bottom, with checkbox assignment and name-match suggestions. Ads created through the Create ad wizard are born grouped — pick or type the group name on step one.
The summary strip (P&L)
The strip above the group cards is the pen name's profit-and-loss view. The underlying rules are unchanged:
- Total ad spend — everything you have spent across Amazon, Meta, Google, and TikTok for that pen name
- Amazon-attributed revenue — sales and estimated KENP royalties attributed by Amazon Ads for the selected window
- Amazon contribution and ACOS — calculated using Amazon spend only, never spend from unrelated networks
- Retailer performance — a separate business-level view of earnings, ad spend, and title performance from retailer analytics
You will also see an est. KENP royalties line. This is a reference figure showing roughly how much of your revenue came from Kindle Unlimited page reads. Amazon reports this as an attributed estimate and can restate it. Ads Studio keeps the estimate labeled and does not use it as attributed revenue for other networks.
Note
If any of your books earn royalties in a currency other than USD, those are shown in a separate line rather than being converted and folded into your USD totals. Currencies are never mixed together in a single number.
Campaigns and Book Mapping
Below the P&L, you will see a table of every active campaign for the selected pen name, along with which book (or books) each campaign is tied to:
- Amazon campaigns map automatically. Amazon tells us which ASIN a campaign is advertising, and Ads Studio matches that ASIN to the right book for you — no setup required.
- Meta, Google, and TikTok campaigns you map yourself. Click Map books on any campaign row to open a dialog and pick which book (or books) it is promoting.
- Box sets and series work too. A single campaign can map to multiple books at once — useful for series box sets or “whole series” promotions.
- Overlaps are flagged, never hidden. If more than one campaign touches the same book, that book gets an overlapping badge so you can see it. Your totals never double-count spend or sales, no matter how many campaigns share a book.
No Double-Counting
However many campaigns point at a book, your P&L and book-level totals are only ever counted once. Mapping campaigns to books is just a lens for slicing the data — it never changes what the underlying numbers say.
Troubleshooting
"Unmapped ASINs" card
If Amazon Ads is spending against an ASIN that does not match any of your books, it shows up in an Unmapped ASINs card below the campaign table instead of being silently dropped. To fix it, add that ASIN to the matching book's variation in Project Studio — the spend will attach to the right book the next time it syncs.
Campaigns showing "Unmapped"
A Meta, Google, or TikTok campaign shows an Unmapped badge until you tell Ads Studio which book it belongs to. Click Map books on that row and select the book (or books) it is promoting.
Getting Started
- Connect Amazon Ads — one click, then pick which advertising profiles belong to this pen name
- Connect your Meta, Google, or TikTok accounts — if you run campaigns on those platforms
- Check your P&L on this page — spend and revenue update automatically
- Review your Books view — see which books are winners, which need watching, and which to kill