Ads Studio

Campaigns

Create and manage Meta, Google, and TikTok ad campaigns without leaving StorytellerOS.

The Campaigns Workspace

The Campaigns page is where you build and manage ad campaigns for platforms other than Amazon — Meta (Facebook and Instagram), Google, and TikTok. It is a full campaign workspace: create campaigns, review performance, and manage the audiences and tracking behind them, all scoped to the ad account you pick.

Connecting an Ad Account

  1. Go to Ads Studio → Campaigns
  2. Click Connect ad accounts
  3. Choose Meta, Google Ads, or TikTok and sign in with that platform
  4. Pick the ad account you want to use from the account selector at the top of the page

Tip

If you already connected this platform for scheduling social posts, connecting ads usually only takes one extra click — StorytellerOS reuses the existing connection where the platform allows it.

Managing Campaigns

Once an ad account is connected, the account selector at the top of the page scopes everything below it — campaigns, spend, and currency all reflect whichever account you have selected. From there you can view and manage your running campaigns for that platform.

Note

Book mapping and the campaign-to-book totals live on the Ads Studio overview page, not here. This page is for building and running the campaigns themselves.

Mapping Campaigns to Books

Unlike Amazon, Meta/Google/TikTok campaigns do not carry a book ASIN Ads Studio can read automatically, so you tell it yourself:

  1. Go to the Ads Studio overview page for the pen name running the campaign
  2. Find the campaign in the table and click Map books
  3. Select the book (or books, for box sets and series promotions) it is advertising
  4. Save

Once mapped, that campaign's spend counts toward the book's totals on both the overview P&L and the Books view.

Change Your Mind Anytime

Book mappings are not permanent. If a campaign starts promoting a different book, or you want to add a book to the mapping, open Map books again and update the selection.

Troubleshooting

If a campaign shows an Unmapped badge on the overview page, it has not been assigned to a book yet — see Troubleshooting on the overview page for the fix.