Campaigns

The Campaigns Workspace

The Campaigns page supports connected Meta, Google, TikTok, LinkedIn, Pinterest, and X ad accounts. It is where you watch and manage what is already running. Every new campaign is built in one place: Create ads.

Create ads: one wizard, every destination

Create ads is the only way to build a new campaign, and it is the same seven steps wherever you start it from: the Ads Studio home page, the Campaigns tab, or your Amazon Ads card.

1. Goal and the book it is for, plus the campaign group the ads belong to
2. Where it runs is a pick list of your connected destinations, so one trip can launch on several at once
3. Setup collects what each destination needs, such as the ad account and the page or profile it posts as
4. Readers is the targeting: places, ages, interests, and your saved audiences where a destination supports them
5. Creative is the images, video, or carousel, generated on brand or uploaded
6. Copy is the headline, body, and call to action, checked against each destination's own limits
7. Budget and launch records the budget, the success metric, and the spend you are approving

Connecting an Ad Account

1. Go to Ads Studio → Campaigns
2. Pick the pen name that runs these ads in the pen name picker at the top. (Starting from Settings → Ads works too: pick the pen name there and click Connect, and Ads Studio opens on that pen name.)
3. Click Connect ad accounts
4. Choose a supported destination and sign in with that platform
5. Pick the ad account you want to use from the account selector at the top of the page

When one ad login runs ads for several pen names

A Facebook login brings every ad account it can manage. If you connect the same login under two pen names, both pen names see every campaign and all of the spend until you tell StorytellerOS which ad accounts belong to which pen name:

1. Go to Settings → Ads and pick the pen name at the top.
2. Under Which ad accounts are this pen name's?, tick its ad accounts and save.
3. Repeat for your other pen names.

From then on each pen name's campaigns, overview spend and campaign list come only from its own ad accounts. Until you choose, the Ads overview shows a Choose ad accounts link for each pen name that still needs it. Connecting the login under a second pen name can say it is already connected: that means the login was picked up for that pen name without signing in again. Choosing its ad accounts is the next step.

Running ads for several pen names from one ad account

Some authors run more than one pen name's ads from the same ad account. Choosing ad accounts can't split those, so tag each campaign to the book it promotes:

1. Go to Ads Studio → Campaigns and pick the pen name the campaign belongs to in the pen name picker.
2. In the Book column, choose the book that campaign promotes.

A campaign tagged to a book counts only for that book's pen name, on the overview and everywhere spend is split by pen name, whichever ad account it runs in. If one campaign promotes books from two pen names, it shows under both with a note, since its spend can't honestly be split.

Campaigns you haven't tagged yet still show on the overview, with a note that the figures may include ad accounts used by your other pen names, and a count of the campaigns still to tag.

Managing Campaigns

Once an ad account is connected, the account selector at the top of the page scopes everything below it: campaigns, spend, and currency all reflect whichever account you have selected. From there you can view and manage your running campaigns for that platform.

Create ads records daily, weekly, monthly, or lifetime budget intent, the campaign objective, and a success metric such as royalty ROAS, ACOS, CPC, CPL, CPM, or cost per view. Weekly and monthly limits are converted only when a destination requires a daily budget. The success metric you pick here is what the group card's winning or losing verdict is measured against.

Boosting a post you already published

Boost post is separate, and it stays on the Campaigns tab. Use it to put budget behind a social post that is already live. Use Create ads when you want a new campaign built from scratch.

Mapping Campaigns to Books

Unlike Amazon, Meta/Google/TikTok campaigns do not carry a book ASIN Ads Studio can read automatically, so you tell it yourself:

1. Go to the Ads Studio overview page for the pen name running the campaign
2. Find the campaign in the table and click Map books
3. Select the book (or books, for box sets and series promotions) it is advertising
4. Save

Once mapped, that campaign's spend counts toward the book's totals on both the overview P&L and the Books view.

Troubleshooting

If a campaign shows an Unmapped badge on the overview page, it has not been assigned to a book yet. See Troubleshooting on the overview page for the fix.