Social Studio

Content Calendar

See your entire social media schedule at a glance. Plan ahead, spot gaps, and ensure consistent presence across all platforms.

What is the Content Calendar?

The content calendar shows all your scheduled social media posts in one view. See what is going out, when, and to which platforms.

The calendar helps you:

  • Plan content weeks or months ahead
  • See gaps in your posting schedule
  • Balance content across platforms
  • Coordinate posts around events
  • Avoid posting too much or too little

Calendar Views

Switch between Month, Week, and Day views using the view switcher buttons at the top of the calendar. Your preferred view is automatically saved for your next visit.

Month View

See the full month at a glance:

  • Each day shows scheduled posts
  • Color-coded by platform (Facebook, Instagram, Twitter, etc.)
  • Click a date to create a new post for that day
  • Click a post to view details or edit
  • Navigate between months with arrows

Week View

Hourly view of a 7-day week:

  • Time slots from 6:00 AM to 11:00 PM
  • 30-minute increments for precise scheduling
  • See exact posting times at a glance
  • Drag posts to different times or days
  • All-day events appear at the top
  • Perfect for scheduling multiple posts per day

Day View

Detailed hourly view of a single day:

  • Focus on one day's schedule
  • Same hourly slots as Week view (6 AM - 11 PM)
  • Wider event cards show more post content
  • Click empty time slots to create posts at specific times
  • Ideal for fine-tuning daily posting schedule

Tip

Use Month view for big-picture planning, Week viewfor scheduling precise posting times, and Day view when you have many posts scheduled for a single day.

Filtering the Calendar

Focus on what matters by filtering:

By Platform

  • Show only Instagram posts
  • Show only Facebook posts
  • Show multiple platforms
  • Hide platforms you do not use

By Pen Name

  • View posts for one author identity
  • Useful if you manage multiple pen names

By Status

  • Scheduled — Ready to post
  • Draft — Not yet scheduled
  • Published — Already posted
  • Failed — Posting failed (needs attention)

By Campaign

  • Show posts for a specific campaign
  • See launch week posts together

Creating Posts from Calendar

Create new posts directly from the calendar:

  1. Click on a date (or time slot in week view)
  2. Click + New Post
  3. The date/time will be pre-filled
  4. Complete your post content
  5. Save to add it to the calendar

Managing Scheduled Posts

Viewing Post Details

  1. Click on any post in the calendar
  2. A preview panel opens
  3. See full content, image, and settings

Editing a Post

  1. Click the post
  2. Click Edit
  3. Make your changes
  4. Save

Rescheduling

Move a post to a different time:

  • Drag and drop — Drag the post to a new date/time
  • Edit time — Open the post and change the scheduled time

Deleting a Post

  1. Click the post
  2. Click Delete
  3. Confirm deletion

Note

You cannot edit or delete posts that have already been published. Published posts show in the calendar for reference.

Planning with the Calendar

Identifying Gaps

Look for days with no posts scheduled:

  • Empty days stand out in month view
  • Aim for consistent posting rhythm
  • Fill gaps with evergreen content

Balancing Platforms

Use platform filters to check:

  • Are you posting to all your platforms?
  • Is one platform being neglected?
  • Are you over-posting anywhere?

Coordinating Launches

Plan content around book releases:

  • Pre-launch teasers
  • Launch day announcements
  • Post-launch follow-up
  • Review requests

Batch Content Creation

Use the calendar to plan a month at a time. Batch create content in one session, schedule it all, then step away. Consistency without daily effort.

Unified Calendar

The calendar can show more than just social posts:

  • Book launches — Release dates from your titles
  • Tasks — Due dates from task management
  • Promotions — Scheduled sales
  • Events — Conferences, signings, etc.

Toggle these on/off to see everything or focus on social posts only.

Exporting the Calendar

Export your schedule for:

  • Personal planning
  • Sharing with virtual assistant
  • Backup of your content plan

Export formats: CSV, iCal, PDF

Best Practices

  • Review weekly — Check your upcoming week every Monday
  • Plan monthly — Schedule content for the full month ahead
  • Leave room — Do not schedule so tightly you cannot add timely posts
  • Check before launches — Ensure launch content is scheduled
  • Use consistent times — Post at similar times for better engagement