Campaigns
Coordinate multiple posts around a single goal. Plan book launches, cover reveals, sales, and events with organized, multi-platform campaigns.
What is a Campaign?
A campaign is a coordinated series of posts with a shared goal:
- Book launch — Build excitement and drive release day sales
- Cover reveal — Tease and unveil new cover art
- Sale promotion — Announce and remind about price drops
- Pre-order push — Drive pre-orders before release
- Series completion — Celebrate finishing a series
Campaigns group related posts together, making planning and tracking easier.
Tip
Without campaigns, your social posts are isolated events. With campaigns, they are part of a coordinated strategy that builds momentum.
Creating a Campaign
- Go to Social Studio → Campaigns
- Click + New Campaign
- Enter campaign details
- Set date range
- Click Create
Campaign Fields
| Field | Description |
|---|---|
| Name | Internal name (e.g., "Mountain Haven Book 3 Launch") |
| Type | Launch, Sale, Cover Reveal, Promotion, Other |
| Book | Link to a specific title (optional) |
| Start Date | When the campaign begins |
| End Date | When the campaign ends |
| Goal | What you want to achieve |
| Notes | Planning notes for yourself |
Adding Posts to a Campaign
Link posts to your campaign:
When Creating a Post
- Create a new post as usual
- In the Campaign field, select your campaign
- Schedule and save
Adding Existing Posts
- Open the post you want to add
- Edit it
- Select the campaign
- Save
Bulk Assignment
- Open the campaign
- Click Add Posts
- Select multiple posts from the list
- Confirm
Campaign Templates
Use templates for common campaign types:
Book Launch Template
A typical launch campaign includes:
- Week before — Countdown posts, final cover tease
- Day before — "Tomorrow!" reminder
- Launch day — Announcement post, multiple platforms
- Day after — "In case you missed it"
- Week after — Reviews, reader reactions
Sale Promotion Template
- Day 1 — Sale announcement
- Mid-sale — Reminder with urgency
- Last day — "Ends tonight!" post
Cover Reveal Template
- Week before — Tease (silhouette, detail shots)
- Day before — Final teaser
- Reveal day — Full cover with description
- Follow-up — Behind-the-scenes, designer credit
Save Your Own Templates
After a successful campaign, save it as a template. Next time, you will have a proven structure to follow.
Managing Campaigns
Campaign Dashboard
View all campaigns:
- Active — Currently running
- Upcoming — Starting soon
- Completed — Finished campaigns
- Draft — Not yet launched
Viewing Campaign Details
Click any campaign to see:
- All posts in the campaign
- Timeline view of scheduled posts
- Status of each post (scheduled, published, failed)
- Campaign notes and goals
Editing a Campaign
- Open the campaign
- Click Edit Campaign
- Update fields
- Save
Note
Editing a campaign does not change the individual posts. To change post content or timing, edit the posts directly.
Campaign in Calendar
View campaigns in the content calendar:
- Campaign posts are color-coded together
- Campaign date range is highlighted
- Filter calendar to show only campaign posts
Tracking Campaign Performance
After a campaign completes, review performance:
- Posts published — Did everything go out?
- Engagement — Likes, comments, shares
- Reach — How many people saw posts
- Goal achievement — Did you hit your objective?
Tip
Keep notes on what worked and what did not. Reference past campaigns when planning new ones.
Cross-Platform Campaigns
Effective campaigns use multiple platforms:
Platform Roles
- Instagram — Visual content, Stories for urgency
- Facebook — Longer posts, reader groups
- Twitter — Quick updates, threads
- TikTok — Video content, behind-the-scenes
- Pinterest — Book aesthetic, quotes
Timing Across Platforms
- Stagger posts by a few hours
- Hit each platform's optimal times
- Do not flood all platforms simultaneously
Best Practices
- Plan campaigns in advance — Start planning 2-4 weeks before
- Define clear goals — Know what success looks like
- Prepare assets early — Images, graphics, videos ready before launch
- Build anticipation — Tease before revealing
- Follow up — Campaign does not end on launch day
- Review and learn — Document what worked for next time